Link popularity can be simply defined as the total number of qualified web sites or web pages linking to your web site. Improving the Link Popularity of your web pages is key to achieving a front page position on the search engines.
Why is Link Popularity important?
Link Popularity is an important factor in every search engine optimisation campaign, it is the most efficient way to increase Traffic to your web site and to boost your search engine rankings. Increasing your link popularity is both time consuming and laborious but it does bring its rewards. The benefits of increasing the number of relevant web sites linking to yours are three-fold
1. Direct Traffic
2. Improved Search Engine Rankings
3. Keyword Reinforcement